Hi, I'm Andrew

Generalist Product Designer with over 15 years of experience, based in the Philippines. I've teamed up with early-to-growth stage tech startups in Singapore and the US to move fast, turn scrappy ideas into real products, and build things that actually make a difference.

Selected Work

Role Sr. Product Designer
Date 2023 - 2025
Location Philippines, Remote
Status Acq. by Privy Acquired by Privy in July 2025

Signup forms for eComm & DTC brands

Partnered with Emotive to design and launch a self-serve popup & embed signup form, enabling eCommerce & DTC brands to convert web traffic into SMS and email subscribers. This feature completed the in-house list growth suite without relying on third-party tools, driving higher trial conversions, reducing churn, and accelerating platform adoption.

Conversational SMS Ecommerce B2C/B2B
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Role Sr. Product Designer
Date 2021 - 2022
Location Philippines, Remote
Status Live

Mobile widget for productivity boost

Led the end-to-end design of Taskade's mobile experience, introducing customizable home screen widgets that provided quick access to tasks and projects. This enhancement enabled users to capture ideas, track progress, and stay organized without opening the app, improving engagement, reducing friction, and aligning with modern mobile usage patterns.

Productivity Collaboration B2C/B2B
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Role Founding Designer
Date 2017 - 2020
Location Singapore, Onsite
Status Acq. by 6sense Acquired by 6sense in January 2022

AI conversational email marketing platform

Shaped Saleswhale's AI conversational email marketing platform from its early stages and pioneered conversational AI design before it was mainstream. Scaled the design function from scratch and expanded design contributions across branding, engineering, and marketing, supporting growth through Series A and a successful acquisition by 6sense.

Conversational Email MarTech B2B SaaS
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Role Product Design Lead
Date 2015 - 2017
Location Singapore, Onsite
Status Discontinued Failed to find product-market fit
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Virtual trading platform to learn, share, & earn

Led UI design & frontend development for web and mobile apps of TrakInvest's MVP, StockFans. Played a key role in shaping its Learn-Share-Earn model and building the first design system.

Role Frontend Engineer
Date 2012 - 2015
Location Singapore, Onsite
Status Acq. by Rakuten Acquired by Rakuten in September 2013
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Design system for a global streaming service
Shaped Viki's UI and frontend architecture as first design hire, delivering core features in Rails view layer. Post-acquisition, scaled the architecture with Material Design for a cohesive system.

Worked With

In Their Words

Andrew was our Senior Product Designer at Emotive. He brought a user-first mindset, worked across product, marketing, and tools, and delivered value quickly and thoughtfully. Calm under pressure and highly collaborative, he's the kind of teammate any startup would be lucky to have.

Nishan Bose Product Lead, Emotive

Andrew is a calm force of nature in product design, turning complexity into clarity, rallying global teams, and delivering thoughtful, user-first solutions with infectious positivity. He brings structure to ambiguity and ensures design decisions align with both user needs and business goals.

Brendan Couche Director of Engineering, Emotive

It's rare to see someone take on work from one end of the product cycle to the other, from customer interviews, data analysis, design, and product specifications to implementation, deployment, and quality assurance.

Dionis Loire Chief Product Officer, Taskade

I still remember our first whiteboarding session, Andrew took a complex concept (AI Reply Automation) and distilled it into a beautifully simple, visual canvas that completely blew me away. Five years and one successful acquisition later, customers still rave about our UX and remains a standout.

Gabriel Lim CEO & Co-founder, Saleswhale

Ready to Collaborate?

I enjoy working with tech startups, especially in the early days when design can really shape the product. But I'm also open to joining forces with growing teams and established companies.