I'm Andrew & a generalist product designer with more than a decade of experience.
I've dedicated a lot of time working with startups in Singapore and the US. I'm especially drawn to tech startups that challenge me and offer a chance to make a significant impact during their formative stages.
From conception to delivery
Here are some selection showcasing my work.
Popup Forms for Ecommerce Brands
Designed and helped launch Emotive's self-serve popup builder, enabling eCommerce brands to grow compliant SMS lists without relying on third-party tools. This feature completed the in-house list growth suite, driving higher trial conversions, reducing churn, and accelerating platform adoption.
Sr. Product Designer @ Emotive Oct 2023 to Apr 2025, Philippines (Remote)
Mobile Widget for Productivity Boost
Led the end-to-end design of Taskade's mobile experience, introducing customizable home screen widgets that provided quick access to tasks and projects. This enhancement enabled users to capture ideas, track progress, and stay organized without opening the app, improving engagement, reducing friction, and aligning with modern mobile usage patterns.
Sr. Product Designer @ Taskade (YC19) Feb 2021 to Mar 2022, Philippines (Remote)
AI-driven Conversational Marketing Platform
Played a key role in shaping Saleswhale's AI-driven conversational marketing platform from its earlier stage. As the company grew, I helped scale the design function from the ground up. Beyond product, I also helped grow the design discipline across branding, engineering, marketing, and contributing to the company's growth through to its successful acquisition.
Founding Designer @ Saleswhale (YC16) Jun 2017 TO Oct 2020, Singapore (Onsite)
“ Andrew is a calm force of nature in product design, turning complexity into clarity, rallying global teams, and delivering thoughtful, user-first solutions with infectious positivity. He brings structure to ambiguity and ensures design decisions align with both user needs and business goals. ”
Brendan Couche Director of Engineering, Emotive
“ It's rare to see someone take on work from one end of the product cycle to the other, from customer interviews, data analysis, design, and product specifications to implementation, deployment, and quality assurance. ”
Dionis Loire Chief Product Officer @ Taskade
“ I still remember our first whiteboarding session, Andrew took a complex concept (AI Reply Automation) and distilled it into a beautifully simple, visual canvas that completely blew me away. Five years and one successful acquisition later, customers still rave about our UX and remains a standout. ”
Gabriel Lim CEO & Co-founder @ Saleswhale