Hi, I'm Andrew

I'm a generalist product designer based in the Philippines. Over 10+ years, I've partnered with early-stage startups in Singapore and the US to move fast, shape scrappy ideas into thoughtful products, and build what matters.

What I've Been Up To

Role Sr. Product Designer
Duration Oct 2023 - Apr 2025
Location Philippines, Remote
Industry Conversational SMS, B2B-B2C

Desktop & mobile signup forms for eComm & DTC brands

Partnered with Emotive to design and launch a self-serve popup & embed signup form, enabling eCommerce & DTC brands to convert web traffic into SMS and email subscribers. This feature completed the in-house list growth suite without relying on third-party tools, driving higher trial conversions, reducing churn, and accelerating platform adoption.

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Role Sr. Product Designer
Duration Feb 2021 - Mar 2022
Location Philippines, Remote
Industry Productivity Software, B2C/B2B

Mobile widget for productivity boost

Led the end-to-end design of Taskade's mobile experience, introducing customizable home screen widgets that provided quick access to tasks and projects. This enhancement enabled users to capture ideas, track progress, and stay organized without opening the app, improving engagement, reducing friction, and aligning with modern mobile usage patterns.

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Role Founding Designer
Duration Jun 2017 - Oct 2020
Location Singapore, Onsite
Industry Conversational Email, MarTech, B2B

AI conversational email marketing platform

Played a key role in shaping Saleswhale's AI conversational email marketing platform from its early stages and pioneered designing for an AI use case back when it wasn't as popular. As the company grew, I helped scale the design function from the ground up. Beyond product, I also contributed to growing the design discipline across branding, engineering, and marketing, ultimately supporting the company's growth through its Series A funding and an eventual successful acquisition by 6sense.

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Where I've Made an Impact

What Leaders Say

Andrew was our Senior Product Designer at Emotive. He brought a user-first mindset, worked across product, marketing, and tools, and delivered value quickly and thoughtfully. Calm under pressure and highly collaborative, he's the kind of teammate any startup would be lucky to have.

Nishan Bose Product Lead, Emotive

Andrew is a calm force of nature in product design, turning complexity into clarity, rallying global teams, and delivering thoughtful, user-first solutions with infectious positivity. He brings structure to ambiguity and ensures design decisions align with both user needs and business goals.

Brendan Couche Director of Engineering, Emotive

It's rare to see someone take on work from one end of the product cycle to the other, from customer interviews, data analysis, design, and product specifications to implementation, deployment, and quality assurance.

Dionis Loire Chief Product Officer, Taskade

I still remember our first whiteboarding session, Andrew took a complex concept (AI Reply Automation) and distilled it into a beautifully simple, visual canvas that completely blew me away. Five years and one successful acquisition later, customers still rave about our UX and remains a standout.

Gabriel Lim CEO & Co-founder, Saleswhale

Ready to Collaborate?

I enjoy working with tech startups, especially in the early days when design can really shape the product. But I'm also open to joining forces with growing teams and established companies.